Friday Workshops
	Half-day workshops			Full-day workshop
12:00-2:00 Session A	Chinese Medicinal Plant Workshop: Focus on Angelica Joe Hollis of Mountain Gardens	Forest Understory Plant Pathogens Dr. Joe-Ann McCoy, USDA-ARS	Hands-on Medicinal Herb Propagation Edward Fletcher of Strategic Sourcing and Robin Fletcher of Gardens of the Blue Ridge	Native Plants of the Southeast: Therapeutic Usage and Hands-on Medicine Making Patricia Kyritsi Howell of BotanoLogos [To attend this course, you MUST sign up for the full session. On the registration form, please refer to it as Native Plants A (12:00-2:00) - and Native Plants B - (2:30 - 4:30).]
2-2:30 break
2:30-4:30 Session B	Hands-On Medicine Making from Common Wild Plants Ceara Foley of the NC School of Holistic Herbalsim	Hands-on Log Grown Mushroom Workshop Paul Goland, Hardscrabble Enterprises	Medicinal Herb Buyers and Growers Panel Featuring Industry Buyers and Regional Growers

On Saturday, November 18th, we will offer five tracks, each consisting of four sessions. See below for a detailed schedule. Saturday morning will feature a continental breakfast followed by a report from the association. During lunch, we will hear a plenary address from Loren Israelson, Executive Director of the Utah Natural Products Alliance. After the sessions, there will be a late afternoon roundtable discussion lead by George Briggs and Greg Cumberford outlining the next steps needed to cultivate the wellness-driven economy in North Carolina.

Saturday Sessions:

	9:00 - 10:30	11:00 - 12:30	1:30 - 3:30	3:30 - 5:00
Natural Health & Wellness	Wellness & Preventive Medicine Susan Delaney, MD	The Issue of Heavy Metals in Natural Products Dr. Keith Levine, Research Triangle Institute	Use of Medicinal Mushrooms Paul Goland, Hardscrabble Enterprises	Integrative Medicine: a Panel Discussion Dr. Susan Gaylord, UNC Chapel Hill
Science & Natural Biotechnology	Muscadine Grapes: Good All-American Medicine Dr. Violeta M. Colova, Florida A&M University	Biotechnology and Natural products in North Carolina Cheryl McMurry, NC Biotech Ctr; Dr. Jeff Schmitt, Wake Forest U; Greg Cumberford, Gaia Herbs, Inc.	Ecological Pharmacology Kevin Spelman, UNC Greensboro and Tai Sophia Institute	Quality of Herbal Drugs: Is the Glass Half Empty or Half Full? Dr. Nick Oberlies, Research Triangle Institute; Selester Bennet of Nature Diagnostics
The Business of Natural Products	Building and Marketing a Natural Products Business Dr. Jonathon M. Lawrie, the NC BioBusiness Center	A Diverse Panel of Successful Natural Products Businesses Annice Brown, Small Business & Technology Development Center	What Really Matters in the Natural Products Industry Michael McGuffin; Loren Israelson	Good Manufacturing Practice / Good Agricultural Practices Edward Fletcher, Strategic Sourcing; Michael McGuffin, American Herbal Products Assoc.
Regional Opportunities	Adventures of a Natural Products Marketer John Grassby, Yampa Valley; Robin Suggs, MoonBranch Botanicals	Adding Value to a Mountain Tradition: Ramps Beverly Whitehead, Smoky Mtn. Native Plants; Glen Facemire, Jr., Ramp Farm, WV	Biofuels in the High Country Dr. Jeff Ramsdell, Appalachian State University	Mobile Quality Assessment: Bringing the Lab to the Farmer Dr. Grant Holder, Appalachian State University
Horticulture	Forest Production of Ginseng Andy Hankins, Virginia State University	Producing and Marketing Organic Medicinal Herbs Jackie Greenfield, Gaia Herbs, Inc.	Using the USDA Germplasm Collection for Research and Production Dr. Joe-Ann McCoy, USDA-ARS	Opportunities with Woodland Botanicals Dr. Jeanine Davis, NC State University

Speaker Bios:

• Keynote Speaker
  • Michael McGuffin, President of the American Herbal Products Association serves as a voice for this industry. He has been active in the herbal industry since 1975, having owned both retail and manufacturing businesses. In 2004, Natural Foods Merchandiser called him a “Supplement Visionary,” one who has “persevered to grow a healthy industry.”
• Plenary Speaker
  • Loren D. Israelson, Executive Director of the Utah Natural Products Alliance, has more than 20 years of experience in the supplement, phytomedicine, and functional food fields. His work with UNPA was instrumental in the introduction and passage of the Dietary Supplement Health And Education Act of 1994.